1. Scope
This Policy applies to personal information processed by MyBabyFits in connection with our websites, mobile experiences, customer support, marketing communications, and online store operations. This Policy does not apply to third-party websites or services that we do not control.
2. Information We Collect
We collect information in the following ways:
- Information you provide — such as name, email, phone number, shipping address, billing address, returns information, and messages sent to customer support.
- Order & payment data — order history, cart details, and payment method information. Sensitive payment data (e.g., full card numbers) is handled by our payment processors and not stored by MyBabyFits.
- Device & usage data — IP address, browser type, device identifiers, pages viewed, links clicked, referrer, and the date/time of your visits.
- Cookies & similar technologies — used to remember preferences, enable store functionality, measure performance, and personalize content.
3. How We Use Information
- Provide, operate, and improve our website and online store.
- Process orders, payments, returns, and customer support requests.
- Send service communications (e.g., order confirmations, shipping updates, policy notices).
- Personalize your experience and show relevant products.
- Analyze usage and performance to improve our products and services.
- Detect, prevent, and address fraud, security, and technical issues.
- Comply with legal obligations and enforce our terms.
Legal bases for EEA/UK/Swiss visitors: performance of a contract (e.g., to fulfill an order), legitimate interests (e.g., to improve our services), compliance with legal obligations, and your consent (e.g., for non-essential cookies/marketing, where required).
4. How We Share Information
We may share information with:
- Service providers that help us operate our store and deliver services (e.g., hosting, cloud storage, email/SMS tools, analytics, anti-fraud, shipping carriers).
- E-commerce platform — We use Shopify to power our storefront and checkout. Learn more at Shopify Privacy.
- Payment processors — e.g., PayPal, Shop Pay, Venmo, and card processors. Your payment data is sent directly to them and handled under their privacy policies.
- Advertising & analytics partners — where you have consented or where permitted by law, for measurement and personalized content.
- Legal & compliance — to comply with applicable laws, lawful requests, or to protect rights, property, or safety.
- Business transfers — in connection with a merger, acquisition, reorganization, or sale of assets.
We do not sell your personal information for money. We may “share” or “sell” (as defined under some state privacy laws) identifiers and internet or other network activity to advertising partners for cross-context behavioral advertising. You can opt out using the control on this page.
5. Cookies & Tracking
We use cookies and similar technologies to:
- Remember your cart and preferences.
- Enable essential store features and security.
- Measure site usage and performance.
- Provide relevant content and ads (where permitted).
You can control cookies in your browser settings and via the Manage Cookie Preferences button on this page. If you disable certain cookies, parts of the site may not function properly. To learn more about cookies, visit All About Cookies.
6. Your Privacy Rights
Your rights depend on where you live. Subject to legal limits, you may have the right to:
- Access and obtain a copy of your personal information.
- Correct or update inaccurate information.
- Delete your information.
- Object to or restrict certain processing.
- Withdraw consent (where processing is based on consent).
- Receive your data in a portable format (where applicable).
- Opt out of targeted advertising, the sale or sharing of personal information, and certain profiling.
To exercise your rights, contact us at privacy@mybabyfits.com. We may verify your request to protect your privacy and security. You may also authorize an agent to make a request on your behalf where allowed by law.
California residents can use the Do Not Sell/Share control on this page. EEA/UK/Swiss residents have the right to lodge a complaint with a supervisory authority.
7. Security
We implement technical and organizational measures designed to protect personal information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. Please keep your account credentials confidential and notify us of any suspected unauthorized activity.
8. Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to comply with legal, accounting, or reporting requirements. Retention periods may vary depending on the type of data and applicable law.
9. International Transfers
We may transfer, store, and process your information outside of your country of residence. Where required, we use appropriate safeguards (e.g., standard contractual clauses) to protect your information when it is transferred internationally.
10. Children’s Privacy
Our services are not directed to children under 13 (or a higher age where required by law). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to remove it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates when this Policy was last revised. Your continued use of the services after an update signifies your acceptance of the revised Policy.
12. Contact Us
If you have questions about this Policy or our privacy practices, please contact us:
- Email: privacy@mybabyfits.com
- Mail: MyBabyFits LLC, [Street Address], [City, State, ZIP], [Country]